Physical activity is a critical component of everyone's lifestyle irregardless of your age and to this extent, Chefette is a strong supporter of getting everyone, especially kids, to lead a more active lifestyle and develop long-lasting friendships in the process. To achieve this, Chefette has supported numerous initiatives in various sports such as motor sports, cricket, road tennis, tennis, squash, football, swimming, netball, golf & athletics and various charitable fun walks, fun runs & fun rides.
Motor sports is the number one spectator sport in Barbados and Chefette continues to sponsor this huge sport through its popular Speed Team consisting of Roger Mayers, Barry Mayers & Paul “The Surfer” Bourne. In addition, Chefette also sponsors popular rally driver Neil Armstrong. The company also sponsors the numerous marshals throughout the year by providing meals and branded promotional items to them across the various motor sports clubs such as the Barbados Rally Club (BRC), Mud Dogs, Barbados Auto Racing League (BARL) and the Barbados Association of Dragsters & Drifters (BADD).
The Pine Hill Dairy National Primary Schools Athletics Championships (NAPSAC) receives support from Chefette through the supply of lunches & promotional branded items for approximately 130 officials of both the semi-finals and finals race meets. NAPSAC is the largest athletic event in Barbados where young children from over 80 Primary Schools compete against each other.
Since 2006 Chefette has been the title sponsor of the Chefette HighTide Stingrays Sprint Meet at the Aquatic Centre. This meet has over 100 swimmers from various local clubs in heats, relays and the unique Chefette wet t-shirt relay race.
Since 2011, Chefette has sponsored the Clobi Cup and in 2012 was the title sponsor of the “Chefette Kids Zone” at the Kensington Oval for the Caribbean T20 Cricket Tournament. Over the years the company has assisted schools such as St. Bartholomew’s Primary with branded cricket gear & supplies.
Throughout the years Chefette has sponsored primary schools such as Erdiston Primary and Charles F. Broome Primary by way of Chefette branded trousers, jerseys and footballs in addition to assisting various school football clubs such as the Lodge & Lester Vaughn Schools with Chefette branded premium footballs.
Chefette sponsored the "Kids Charity Event" for Tennis Pon De Rock which guest hosted tennis international superstars Serena Williams & Caroline Wozniacki in 2009 and Victoria Azarenka, Venus Williams, Gael Monfils & John Isner in 2011.